透过英汉广告看中西文化差异

众所周知,语言是文化的重要组成部分,是文化的载体。广告语言作为一种特殊的语言形式,同普通语言一样,是一个民族在宗教、历史、价值取向等方面的综合反映。文章从文化的角度对比分析英汉广告语言,以揭示中西文化之差异。

The Cultural Differences between Chinese and English in Advertising

As everyone knows,any language is both an import an t component part of culture and a carrier of culture.As a unique lan-guage styl e,advertising language,like many other common forms of language,is a comprehensi ve reflection of a people in such aspects as religious beliefs,history and value s.From the cultural angle,this paper adopts the systematic approach to analyzing and contrasting the features of the advertising languages in English and Chines e to reveal the cultural differences between English and Chinese.