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基于不完全信息动态博弈模型的报价策略研究
引用本文:姜晖,王浣尘.基于不完全信息动态博弈模型的报价策略研究[J].上海管理科学,2008,30(1):27-30.
作者姓名:姜晖  王浣尘
作者单位:上海交通大学安泰经济与管理学院
摘    要:目前应用博弈论对价格谈判所进行的研究大多集中于讨价还价问题,而关于报价问题的研究往往依靠定性分析。因此本文建立了一个关于报价策略的三阶段不完全信息动态博弈模型,并通过求解证明:在谈判双方信息对称的条件下,无论对买方还是卖方来说,“抢先报价”都是占优策略。在买卖双方都采取“抢先报价”策略时,报价顺序博弈的结果具有不确定性。在现实中买卖双方往往会通过各种其他手段来达到抢先报价的目的。

关 键 词:博弈论  价格谈判  报价策略

A Research of Quoting Strategies Based on the Model of Incomplete Information Dynamic Game
Jiang Hui,Wang Huanchen.A Research of Quoting Strategies Based on the Model of Incomplete Information Dynamic Game[J].Shanghai Managent Science,2008,30(1):27-30.
Authors:Jiang Hui  Wang Huanchen
Institution:Jiang Hui, Wang Huanchen
Abstract:Current research that applies game theory to price negotiation is mainly focused on the bargaining peri- od,and only qualitative analysis can be found as for the quo- ting period.In order to supply the gap this article builds a model of 3-period incomplete information dynamic game to describe the quoting period.By solving the model the article argues that the preemptive quoting strategy is dominant for both the buyer and the seller as long as they have symmetric information.When both sides adopt the preempt...
Keywords:Game Theory  Price Negotiation  Quoting Strategies  
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