企业多元化经营的动机及风险分析

专业化战略和多元化战略到底哪一种好，是人们争论的热点问题。本文通过分析企业选择多元化战略的动机、实施多元化经营中存在的风险，阐明了企业实施多元化经营战略的利与弊端，对今后企业选择经营战略具有借鉴意义。

The motivation and venture of business diversification analysis

It is a hotspot issue whether the specialization strategy or the diversification strategy should be adopted by companies. The text analyses the motivation and the venture of business diversification, and demonstrate what advantages and disadvantages the companies will attain while bringing the diversification strategy into effect. It can be used for reference by the firms to make a choice of business strategy.