Behavioral dimensions of channels of distribution: Review and synthesis |
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| Authors: | Shelby D Hunt Nina M Ray R Van Wood |
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| Institution: | (1) Texas Tech University, Texas, USA;(2) St. Joseph's College, New York, USA |
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| Abstract: | This paper reviews and synthesizes the past research in the area of behavioral dimensions of channels of distribution. The
authors explore the focal points of works on bargaining, conflict, cooperation, power, performance, member roles, member satisfaction
and political economy. Suggestions for future research are supplied. |
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| Keywords: | |
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