Development and validation of a multidimensional tourist’s local food consumption value (TLFCV) scale |
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| Institution: | 1. Faculty of Business Administration, University of Macau, E22, Avenida da Universidade, Taipa, Macau, China;2. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Rd., TST East, Kowloon, Hong Kong;1. Department of Business and Accounting, Faculty of Economics and Business Administration, Universidad Nacional de Educación a Distancia (UNED), Paseo Senda del Rey, 11, 28040 Madrid, Spain;2. Department of Business and Accounting, Faculty of Economics and Business Administration. Universidad Nacional de Educación a Distancia (UNED), Paseo Senda del Rey, 11, 28040 Madrid, Spain;1. Ecole hôtelière de Lausanne, HES-SO//University of Applied Sciences Western Switzerland, Route de Cojonnex 18, 1000, Lausanne 25, Switzerland;2. Columbia University, 701 Uris Hall, New York, NY, 10027, United States;1. School of Marketing, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia;2. Department of Agricultural Economics, Stellenbosch University, Stellenbosch, South Africa;1. University of Central Florida, Rosen College of Hospitality Management, Orlando, FL 32819, USA;2. Istanbul University, Faculty of Economics and Business Administration, Istanbul, Turkey |
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| Abstract: | This study is to test whether consumption value theory can be applied to food tourism in a tourism destination. Despite its importance, few studies have explored the types of local food consumption value that tourists obtain in a destination. This study sought to develop and validate a scale of local food consumption value from a tourist perspective. As a result, a seven-factor structure was generated. The overall construct demonstrated satisfactory levels of reliability and validity. The value on their satisfaction with tasting local food, positive post-purchase intention, and food destination image varied by cultural region. Future research is expected to benefit from using the validated measurement to understand the unexplored aspects of tourists’ local food consumption. |
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| Keywords: | Tourist food experience Consumption value Scale development Local food |
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