| 跨国公司在华本土化战略及启示 |
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| 引用本文： | 汪开鹏.跨国公司在华本土化战略及启示[J].价值工程,2009,28(4):14-17. |
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| 作者姓名： | 汪开鹏 |
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| 作者单位： | 黄石理工学院,经济与管理学院,黄石,435003 |
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| 摘 要： | 针对跨国公司大举进入中国的现状,探讨了跨国公司在华经营本土化产生的原因,分析了跨国公司在中国人才、R&D、市场等方面本土化的策略,以及跨国公司本土化对我国经济发展的积极和消极的影响,提出我国企业针对跨国公司的经营本土化策略应采取的相应对策和本土化战略对中国企业国际化的启示。
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| 关 键 词： | 跨国公司 本土化 战略 |
The Multinational Corporations Manageing Localization Strategy in China and Its Inspiration |
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| Wang Kaipeng.The Multinational Corporations Manageing Localization Strategy in China and Its Inspiration[J].Value Engineering,2009,28(4):14-17. |
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| Authors: | Wang Kaipeng |
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| Institution: | School of Economics and Management;Huangshi College of Technology;Huangshi 435003;China |
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| Abstract: | This paper begins with the reason of Multinational Corporation＇s management localization strategy, and then analyzed it from many aspects such as Chinese personnel, R＆D, market etc. It also states the positive and negative influences on China. Meanwhile, it put forward the relevant countermeasures of our enterprises against the multinational corporation＇s management localization strategy and the significance of localization for Chinese enterprises internationalization. |
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| Keywords: | multinational corporations localization strategy |
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