旅游酒店体验营销研究

随着经济的增长,越来越多的人们在繁重的工作之余,渴望体验不同的生活.近年来旅游需求呈现出大幅度增长的势头.各大旅游酒店面临着日益激烈的竞争压力,在这种背景和环境下,就迫使旅游酒店必须从传统营销方式向体验营销方式转变,进一步开展体验营销.不断提高旅游酒店本身产品和服务的质量,为顾客带来美好的体验,积极打造旅游酒店的核心竞...

Tourist Hotel Experience Marketing Research

With economic growth,more and more people in the heavy spare time,eager to experience a different life.In recent years travel demand has shown significant growth.Major tourist hotel facing fierce competition,in this context and environment,forced to travel to the hotel from the traditional marketing methods to change the mode of experiential marketing.Continuously improve their products and tourism hotel service quality,bringing a better experience for customers,and actively build tourist hotels in the core competitiveness and enhance customer loyalty.