Having less: A personal project taxonomy of consumers' decluttering orientations,motives and emotions

This study examines consumers' orientations toward decluttering and what differentiates consumers' engagement with decluttering as a routine social practice. An internet survey was conducted with a convenience sample of 172 adult consumers who recently engaged in home decluttering projects. Cluster analysis used appraisals of personal project dimensions to create a taxonomy in which we identified three orientations toward decluttering: disengaged, enthusiastic, and challenged. Subsequent analyses compared appraisals of success and affective and motivational differences across the three orientations. Findings reveal that decluttering is enjoyable, easy, and most successful for consumers with an enthusiastic orientation who intrinsically value decluttering and link it to self-identify. Those who lack time or adequate control experience more stress and less success. Circumstances, and especially normative pressures, seemed to drive these orientations. All orientations experienced relatively high positive emotions after decluttering, which substantiates the positive influence of decluttering on emotional well-being.