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| 基于产业集群的内蒙古区域品牌建设的模式研究 | |
| 引用本文： | 陶军,苏琴. 基于产业集群的内蒙古区域品牌建设的模式研究[J]. 价值工程, 2010, 29(19): 1-2 |
| 作者姓名： | 陶军 苏琴 |
| 作者单位： | 1. 内蒙古科技大学经济与管理学院,包头,014010 2. 内蒙古科技大学第一附属医院,包头,014010 |
| 基金项目： | 内蒙古高校科学研究项目 |
| 摘 要： | 区域品牌是产业集群发展的产物,是产业集群核心竞争力的体现。当前内蒙古区域品牌建设存在的问题,严重影响了具有区域特色产业竞争优势的形成。本文结合内蒙古产业集群与区域品牌建设的实际情况,提出基于产业集群的内蒙古区域品牌的影响因素评价体系和创建模式。 |
| 关 键 词： | 内蒙古 产业集群 区域品牌 |
Research of the Construction Mode of Regional Brand in Inner Mongolia on the Basis of Industrial Cluster |
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| Tao Jun,Su Qin. Research of the Construction Mode of Regional Brand in Inner Mongolia on the Basis of Industrial Cluster[J]. Value Engineering, 2010, 29(19): 1-2 | |
| Authors: | Tao Jun Su Qin |
| Affiliation: | 1.School of Economics and Management of Inner Mongolia University of Science ＆ Technology,Baotou 014010,China;2.First Affiliated Hospital of Inner Mongolia University of Science ＆ Technology,Baotou 014010,China) |
| Abstract: | Region brand is the result of industrial cluster development and the embodiment of industrial cluster competitiveness.In recent years,there are still many drawbacks within the construction of regional brand in Inner Mongolia,which has greatly influenced the competitive advantage of many industries with region characteristics.Based on the actual conditions of industrial cluster and regional brand＇s construction,this paper puts forward some suggestions about evaluation system of influential factors of regional brand＇s construction and the construction mode of regional brand in Inner Mongolia on the basis of industrial cluster. |
| Keywords: | Inner Mongolia industry clusters regional brand |
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