Corporate Social Responsibility in Supply Chains of Global Brands: A Boundaryless Responsibility? <Emphasis Type="Italic">Clarifications,Exceptions and Implications</Emphasis> |
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Authors: | Kenneth M Amaeshi Onyeka K Osuji Paul Nnodim |
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Institution: | (1) Warwick Business School, The University of Warwick, Coventry, CV4 7AL, U.K.;(2) School of Law, The University Manchester, Manchester, U.K.;(3) Department of Philosophy, Interdisciplinary Studies and Modern Languages, Massachusetts College of Liberal Arts, North Adams, MA, U.S.A. |
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Abstract: | Corporate social responsibility (CSR) is increasingly becoming a popular business concept in developed economies. As typical
of other business concepts, it is on its way to globalization through practices and structures of the globalized capitalist
world order, typified in Multinational Corporations (MNCs). However, CSR often sits uncomfortably in this capitalist world
order, as MNCs are often challenged by the global reach of their supply chains and the possible irresponsible practices inherent
along these chains. The possibility of irresponsible practices puts global firms under pressure to protect their brands even
if it means assuming responsibilities for the practices of their suppliers. Pressure groups understand this burden on firms
and try to take advantage of the situation. This article seeks to challenge the often taken-for-granted-assumption that firms
should be accountable for the practices of their suppliers by espousing the moral (and sometimes legal) underpinnings of the
concept of responsibility. Except where corporate control and or corporate grouping exist, it identifies the use of power
as a critical factor to be considered in allocating responsibility in firm–supplier relationship; and suggests that the more
powerful in this relationship has a responsibility to exert some moral influence on the weaker party. The article highlights
the use of code of conducts, corporate culture, anti-pressure group campaigns, personnel training and value reorientation
as possible sources of wielding positive moral influence along supply chains. |
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Keywords: | responsibility firm– supplier relationship purchasing ethics responsible supply chain management corporate control and corporate group |
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