| 日本企业缘何失意中国市场 |
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| 引用本文： | 王化冰,赵俊燕.日本企业缘何失意中国市场[J].经济与管理,2008,22(5):40-42. |
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| 作者姓名： | 王化冰 赵俊燕 |
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| 作者单位： | 1. 武汉理工大学,经济学院,湖北,武汉,430070
2. 山东经济学院,财政金融学院,山东,济南,250014 |
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| 摘 要： | 日本企业在中国市场的竞争力逐步下降，暴露了日本企业经营管理的缺陷。针对这一问题，从日本企业在中国的投资战略、本土化进程、社会责任及文化差异等方面进行分析，指出日本企业在华投资的竞争力缺失之所在。
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| 关 键 词： | 日本企业 中国市场 投资 |
| 文章编号： | 1003-3890(2008)05-0040-03 |
| 修稿时间： | 2008年3月19日 |
The Reasons for Japan Corporations Failing in China's Market |
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| Wang Huabing,Zhao Junyan.The Reasons for Japan Corporations Failing in China''''s Market[J].Economy and Management,2008,22(5):40-42. |
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| Authors: | Wang Huabing Zhao Junyan |
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| Institution: | Wang Huabing , Zhao Junyan ( 1. Economics School,Wuhan University of Technology, Wuhan 430070, Chino; 2. School of Finance, Shandong Economy Institute, Jinan 250014, China) |
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| Abstract: | Japan enterprises are at a low ebb in China's market.The competitiveness ranking of Japan firms are gradually declining.These phenomena indicate some shortcomings in Japanese operation and management.This dissertation analysed the reason for Japanese corporations' decline against these phenomena in several aspects,such as investment strategy,the process of localization,the responsibility for the society and the differences in culture,and then the article points out the competitiveness loss of Japan investment in China. |
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| Keywords: | Japan enterprises China's market investment |
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