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Evoking emotion: affective keys to hotel loyalty
Affiliation:1. School of Geography, Environment and Earth Sciences, Victoria University of Wellington, PO Box 600, Wellington, New Zealand;2. Antarctic Research Centre, Victoria University of Wellington, PO Box 600, Wellington, New Zealand;3. GNS Science Ltd., 1 Fairway Drive, Avalon, Lower Hutt, New Zealand;4. NIWA Ltd., Greta Point, Private Bag 14-901, Kilbirnie,Wellington, New Zealand;5. Department of Geography, Durham University, Durham, UK;6. Australian Nuclear Science and Technology Organisation, Locked Bag 2001, Kirrawee DC, NSW 2232, Australia
Abstract:
The emotions a guest feels during a hotel stay are critical components of satisfaction and loyalty.
Keywords:
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