| 城市不同年龄段女性休闲消费行为差异研究——以杭州市为例 |
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| 引用本文： | 黄玮.城市不同年龄段女性休闲消费行为差异研究——以杭州市为例[J].生态经济(学术版),2010(4). |
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| 作者姓名： | 黄玮 |
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| 作者单位： | 浙江树人大学; |
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| 基金项目： | 浙江省科技计划项目“浙江乡村旅游技术创新和新农村建设示范村研究”(2008C25013); 浙江省社科联项目“剩余劳动力转移视角下乡村旅游农村妇女的影响研究:浙江实证”(2009B28); 浙江省旅游局项目“浙江省农村旅游动机与消费模式研究”(2009LC058) |
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| 摘 要： | 休闲消费在社会经济中扮演着越来越重要的角色,城市不同年龄段女性休闲消费行为的差异值得关注。文章以杭州市为例,在问卷调查和对调查数据进行分析的基础上,探讨城市不同年龄段女性在休闲消费观念、休闲消费水平、休闲消费方式、休闲消费障碍四方面存在的差异,在此基础上提出有利于女性休闲市场发展的建议和对策。
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| 关 键 词： | 城市女性 不同年龄 休闲消费 行为差异 |
Study on Differential Leisure Consumption of Women in Different Ages in Hangzhou |
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| HUANG Wei.Study on Differential Leisure Consumption of Women in Different Ages in Hangzhou[J].Ecological Economy,2010(4). |
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| Authors: | HUANG Wei |
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| Abstract: | Leisure Consumption tends to play a critical role in social economy; women's leisure consumption in different ages should be concentrated on. Take the consumption in Hangzhou as example, based on questionnaire and statistical analysis, the differential concept, level, style and barrier in leisure consumption will be discussed, on which the suggestion and strategy for the opportunity of the development of female leisure market are proposed. |
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| Keywords: | urban women different ages leisure consumption behavioral differentiation |
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