A methodological proposal for a strategic design investigation

This article presents the decisions that are presented in the transition from theoretical to methodological, as a means to establish coherence and validity in an investigation that addresses strategic design’s contribution to organizational transformations. A coherent methodological proposal is presented between the ontological posture (intersubjectivity), epistemological posture (pragmatism), and research method (mixed) required to address the object of research in strategic design, and to consistently select the various techniques and procedures required. This proposal is pertinent to respond to the research question of what the role fo strategic design might be, as related to organizational transformation, to the extent that it provides competencies (human capital), processes (structural capital), and a relationship model (relational capital).