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The marketing of love: how attachment styles affect romantic consumption journeys |
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| Authors: | Mende Martin Scott Maura L Garvey Aaron M Bolton Lisa E |
| Institution: | 1.Florida State University, Tallahassee, FL, USA ;2.University of Kentucky, Lexington, KY, USA ;3.The Pennsylvania State University, State College, PA, USA ; |
| Abstract: | Journal of the Academy of Marketing Science - The experience of romantic love is closely interlocked with consumption journeys—yet how and why consumers engage in romantic consumption is not... |
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| 本文献已被 SpringerLink 等数据库收录！ | |