Is it worth subsidising regional repertory theatre?

Subsidies to the performing arts are usually justified by referenceto externality and public goods arguments that are hard to quantify.We suggest that subsidies to theatres may be appropriate becauseof their inability to engage in spatial price discriminationto capture consumer surplus. For one major theatre, we use audiencedata and the Clawson-Knetsch travel cost method to assess theextent of consumer surplus and find that it exceeds the levelof subsidy received from public sources. On the basis of thisexample, current subsidy levels are justifiable even withoutrecourse to traditional externality/public goods arguments.