Participation of suppliers in greening supply chains: An empirical analysis of German automotive suppliers |
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| Authors: | Marjolein CJ Caniëls Matthias H Gehrsitz Janjaap Semeijn |
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| Institution: | 1. Faculty of Management Sciences, Open University of the Netherlands, P.O. box 2960, NL-6401 DL Heerlen, The Netherlands;2. Faculty of Economics and Business Administration, Universiteit Maastricht, P.O. Box 616 6200 MD Maastricht, The Netherlands;1. Bundeswehr University Munich, Competence Network Performance-based Logistics, Werner-Heisenberg-Weg 39, 85577 Neubiberg, Germany;2. Bundeswehr University Munich, Chair for Materials Management and Distribution, 85577 Neubiberg, Germany;1. Faculty Business and Accountancy, University Malaya, Kuala Lumpur 50203, Malaysia;2. Department of Business & Economics, University of Southern Denmark, Odense, Denmark;3. School of Management, Universiti Sains Malaysia, 11800 Pulau Pinang, Malaysia;4. Graduate School of Business, Universiti Sains Malaysia, 11800 Pulau Pinang, Malaysia |
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| Abstract: | The public increasingly holds companies accountable for environmental misbehavior in their supply chains. To offset that risk corporations start initiatives to green their supply chains. Yet suppliers often fail to properly participate in these initiatives. This paper presents a conceptual framework to explain supplier participation in green initiatives, by investigating customer requirements, supplier readiness, relational norms and customer investment as possible drivers. The framework and hypotheses were tested using survey data of 54 German automotive suppliers. Partial least squares methodology was deployed for hypothesis testing. The study found supplier readiness and customer requirements to be significant drivers in supplier participation. Relational norms and customer investment did not per se yield significant importance for explaining supplier participation, but when taking into account firm size, the data suggests that cooperative relation norms and customer investment work as an additional driver in green supply chain management for larger suppliers. This research is one of the few studies that explore drivers for supply chain participation at the supplier's level. |
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