| 电子商务环境下客户忠诚研究 |
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| 引用本文： | 戴小龙. 电子商务环境下客户忠诚研究[J]. 物流技术, 2011, 0(9): 71-72,101 |
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| 作者姓名： | 戴小龙 |
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| 作者单位： | 浙江财经学院信息学院; |
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| 摘 要： | 首先介绍了电子商务环境下的客户忠诚的概念和特点,然后指出了电子商务环境中客户忠诚决定因素,最后提出了电子商务环境下提高客户忠诚的建议。
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| 关 键 词： | 客户忠诚 电子商务 客户忠诚度提升对策 |
Study on Customer Loyalty in E-business Environment |
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| DAI Xiao-long. Study on Customer Loyalty in E-business Environment[J]. Logistics Technology, 2011, 0(9): 71-72,101 |
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| Authors: | DAI Xiao-long |
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| Affiliation: | DAI Xiao-long (School of Information,Zhejiang University of Finance & Economics,Hangzhou 310018,China) |
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| Abstract: | The paper first introduces the concept and characteristic of customer loyalty in the E-business environment,points out its determinant factors and at the end provides suggestions for its cultivation and enhancement. |
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| Keywords: | customer loyalty E-business countermeasure for improving customer loyalty |
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