| 特色经济、产业群与区域营销 |
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| 引用本文： | 陶金国.特色经济、产业群与区域营销[J].南京财经大学学报,2006(3):66-69. |
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| 作者姓名： | 陶金国 |
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| 作者单位： | 南京财经大学国际经贸学院,江苏南京210003 |
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| 基金项目： | 江苏省教育厅高校哲学社会科学基金项目（05SJD790016） |
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| 摘 要： | 区域特色经济是区域为寻求自身发展而形成的一种适应现代市场需求结构的差异性、多样化的现代区域产业分工新形式。发展特色经济离不开有效的区域营销。而产业群建设作为发展区域特色经济的重要形式。其成长与区域营销密切相关。在区域竞争中，要将特色经济、产业群与战略性区域营销相结合。
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| 关 键 词： | 特色经济 产业群 区域营销 战略营销 |
| 文章编号： | 1672-6049（2006）03-0066-04 |
| 收稿时间： | 2006-04-03 |
Characterized Economy, Industrial Cluster and Regional Sales |
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| TAO Jinguo.Characterized Economy, Industrial Cluster and Regional Sales[J].Journal of Nanjing University of Finance and Economics,2006(3):66-69. |
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| Authors: | TAO Jinguo |
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| Institution: | School of International Economics and Trade, Nanjing University of Finance and Economics, Nanjing 210003 ,China |
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| Abstract: | Regional characterized economy is a new form of modern regional industry work-division on the purpose of seeking region self-development to adapt the discrepancy and diversity of modern market demand structure. The development of characterized economy is tightly connected with efficient regional sales. While the construction of industrial clusters, as an important form of the development of regional characterized economy, its growing-up is greatly tied with regional sales. In regional competition, we should combine characterized economy, industrial clusters, and strategic regional sales together. |
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| Keywords: | characterized economy industrial clusters regional sales strategic sales |
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