| 房地产品牌战略的难点及误区 |
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| 引用本文： | 张应广. 房地产品牌战略的难点及误区[J]. 基建优化, 2006, 27(4): 49-51 |
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| 作者姓名： | 张应广 |
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| 作者单位： | 延安大学,陕西,延安,716000 |
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| 摘 要： | 目前,房地产市场僧多粥少、竞争日益激烈,使得众多的房地产企业将品牌战略作为斩关夺隘的法宝,但在品牌的认识上和实施品牌战略的过程中,存在着相当的难点和误区,这对品牌的创立危害极大,只有深刻认识品牌的内涵,在对误区深刻认识的基础上,采取有效措施,才能最终成为真正的品牌。
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| 关 键 词： | 房地产 品牌战略 误区 |
| 文章编号： | 1000-7717(2006)04-0049-03 |
| 收稿时间： | 2006-06-26 |
| 修稿时间： | 2006-06-26 |
Difficult Issues and Misconcrecption in Brand Strategy of Real Estate |
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| ZHANG Ying-guang. Difficult Issues and Misconcrecption in Brand Strategy of Real Estate[J]. Optimization of Capital Construction, 2006, 27(4): 49-51 |
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| Authors: | ZHANG Ying-guang |
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| Abstract: | The actuality of supply exceeding demand brings on the fierce competition in the field of real estate,which makes the brand strategy an essence for the development of enterprises.There are several difficult issues and misconcrecptions that do great harm to the establishment of brand.Exactly understanding the connotation meaning and choosing correct methods are the core to actualize the brand strategy of real estate enterprises. |
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| Keywords: | real estate brand strategy misconcrecption |
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