| 制造企业的服务化发展模式 |
| |
| 引用本文： | 解利军,袁盼盼.制造企业的服务化发展模式[J].世界标准化与质量管理,2010(7):69-72. |
| |
| 作者姓名： | 解利军 袁盼盼 |
| |
| 作者单位： | 内蒙古伊泰煤炭股份有限公司,内蒙古,鄂尔多斯017000 |
| |
| 摘 要： | 目前制造企业的服务化已形成一种潮流和发展趋势。文章立足于企业战略的角度,从价值链理论出发分析了服务转型的动因,服务化给制造企业带来的战略意义以及服务化变革过程中的挑战和应对措施,从而使企业通过服务转型获得一定的可持续竞争优势。
|
| 关 键 词： | 制造企业 服务化 差异化战略 |
The Service-oriented Development Model of Manufacturing Enterprises |
| |
| XIE Li-jun,YUAN Pan-pan.The Service-oriented Development Model of Manufacturing Enterprises[J].World Standardization & Quality Management,2010(7):69-72. |
| |
| Authors: | XIE Li-jun YUAN Pan-pan |
| |
| Institution: | ( Inner Mongolia Yitai Coal Co., Ltd., Ordos 017000, China) |
| |
| Abstract: | The service-oriented of manufacturing enterprises have become a trend. Based on the perspective of corporate strategy, this paper analyzed the reason of service-oriented, the strategic significance of manufacturing and the challenges and responses in the process of service-oriented, made sure that manufacturing enterprises can acquire the competitive advantage through service-oriented strategic. |
| |
| Keywords: | manufacturing enterprises service-oriented differentiation strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
