| 大学城内开设服装专卖店的可行性分析 |
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| 引用本文： | 刘云筠,秦德清,张春明.大学城内开设服装专卖店的可行性分析[J].经济研究导刊,2008(19):140-141. |
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| 作者姓名： | 刘云筠 秦德清 张春明 |
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| 作者单位： | 1. 青岛大学纺织服装学院,山东青岛,266071
2. 江南大学纺织服装学院,江苏无锡,214122 |
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| 摘 要： | 近年来中国大力建设大学城,以更好的聚集教育资源,提高学术氛围及学校自身影响力,而大学生也一直是服装产品的重要目标消费群,众多服装公司纷纷看好这一商机,意欲在大学城内开设自己的服装专卖店,通过对主、客观因素,包括产品及价位、营销手段、产品配送、店址选择以及消费者购买行为的分析,系统阐述了在大学城内开设服装专卖店的可行性。
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| 关 键 词： | 大学城 服装专卖店 可行性分析 |
Analysis of the Feasibility of Setting up Costume Speciality Shop in University Town |
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| LIU Yun-yun,QIN De-qing,ZHANG Chun-ming.Analysis of the Feasibility of Setting up Costume Speciality Shop in University Town[J].Economic Research Guide,2008(19):140-141. |
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| Authors: | LIU Yun-yun QIN De-qing ZHANG Chun-ming |
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| Institution: | LIU Yun-yun, QIN De-qing, ZHANG Chun-min (1. College of Textiles ＆ Fashion, Qingdao University, Qingdao 266071, China; 2. School of Textile ＆ Garment, Jiangnan University, Wuxi 214122, China) |
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| Abstract: | College students are always important consumers of the fashion products.Recently our country energetically build universi-ty town.Lots of costume companies attach importance to this and want to set up their own speciality shop in it.By analyzing the sub-jective and objective factor included price,marketing strategy,transportation,shop location and purchase behavior and so on,this paper roundly expounded the Feasibility of Setting up Costume Speciality shop in University Town. |
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| Keywords: | university town cloth stores feasibility analysis |
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