| 基于SCP的移动通信市场格局分析 |
| |
| 引用本文： | 伍雯,周冠文.基于SCP的移动通信市场格局分析[J].企业技术开发,2009,28(10):49-50. |
| |
| 作者姓名： | 伍雯 周冠文 |
| |
| 作者单位： | 四川大学,四川成都610064 |
| |
| 基金项目： | 四川大学吴玉章学院星火小科研(第37号)《移动联通双寡头博弈》的结题论文之一 |
| |
| 摘 要： | 哈佛学派认为市场结构决定企业在市场中的行为,而企业行为又决定市场运行的经济绩效。我国移动通信市场集中度高,进入壁垒低,产品差异小,替代品的竞争力小。基于此市场结构,移动联通之间采取了激烈的价格战、广告战、品牌战和技术战。最后我国移动通信市场形成了不对称的双寡头结局和规模经济,而且产品创新快。所以我国移动通信市场发展形式良好。
|
| 关 键 词： | 移动通信市场 N指数 SCP分析 双寡头 |
Analysis based on the SCP mobile communication market pattern |
| |
| WU Wen,ZHOU Guan-wen.Analysis based on the SCP mobile communication market pattern[J].Technological Development of Enterprise,2009,28(10):49-50. |
| |
| Authors: | WU Wen ZHOU Guan-wen |
| |
| Institution: | Sichuan University;Chengdu;Sichuan 610064;China |
| |
| Abstract: | Our country mobile communication market concentration degree is high, enters the barrier to be low, the product differences are small. Based on this market mechanism, moved between the link to adopt the intense price war, the ad war. Finally our country mobile communication market has formed the asymmetrical double oligarch result, moreover the product innovation is quick. Therefore our country mobile communication market development form is good. |
| |
| Keywords: | mobile communication market nindex SCP analysis double oligarch |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
