| 基于GM(1,1)模型的中英电子商务交易规模预测 |
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| 引用本文： | 金明月,曹红苹.基于GM(1,1)模型的中英电子商务交易规模预测[J].物流科技,2021(2):66-68. |
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| 作者姓名： | 金明月 曹红苹 |
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| 作者单位： | 上海工程技术大学 |
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| 摘 要： | 文章分析了中国和英国的电子商务发展环境,论述了中英两国的商业基础设施、品牌意识和消费文化。基于灰色预测模型,预测两个国家的电子商务交易规模。根据预测结果,分析两国的电子商务发展趋势,并为从事电商行业的企业提供发展建议。
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| 关 键 词： | 中国 英国 电子商务 交易规模 灰色预测模型 |
Prediction of the Development Speed of Chinese and English E-commerce Based on GM(1,1) Model |
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| JIN Mingyue,CAO Hongping.Prediction of the Development Speed of Chinese and English E-commerce Based on GM(1,1) Model[J].Logistics Management,2021(2):66-68. |
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| Authors: | JIN Mingyue CAO Hongping |
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| Institution: | (Shanghai University of Engineering Science,Shanghai 201620,China) |
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| Abstract: | This paper analyzes the development environment of e-commerce in China and the UK, and discusses the business infrastructure, brand awareness and consumer culture in both countries. Based on the grey forecasting model, the scale of e-commerce transactions between the two countries is predicted. According to the forecast results, the development trend of e-commerce in the two countries is analyzed, and suggestions are provided for enterprises engaged in e-commerce industry. |
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| Keywords: | China UK e-commerce transaction scale grey forecasting model |
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