近五年来图书网络营销研究综述

随着科技的发展和网络技术的普遍使用,近年来,网络营销已逐渐成为专家学者们研究的重要课题。研究者主要从图书网络营销的理论运用,图书网络营销的平台、手段,分类图书的网络营销以及图书网络营销的意义等方面进行探讨,从以上五个方面对近五年来图书网络营销的研究情况进行综合评述。

Research Reviews in Recent Five Years on E-Marketing of Books

With the development in science and technology,network technology has been widely applied in daily life,especially in recent years,e-marketing becomes an important issue in research of experts and scholars globally.Consistent with the interest in e-marketing of books,researchers focus on these aspects： the application of e-marketing theories on books,network platform and methods of book marketing,on-line sales of catalog production,and significance on e-marketing of books.We will analyze relational research issues from 2006 to 2010 in these five aspects above generally in this article.