| 基于统计学的网络购物消费者行为分析 |
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| 引用本文： | 马素萍,高洪波.基于统计学的网络购物消费者行为分析[J].价值工程,2011,30(22):163-164. |
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| 作者姓名： | 马素萍 高洪波 |
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| 作者单位： | 江苏城市职业学院,南通,226006 |
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| 摘 要： | 本文针对网络商店经营模式与消费者购物行为,基于统计学的相关分析、回归分析等方法,探讨了网络商店特性、商品特性与消费者网络购物行为等之间的关系。得出了网络商店特性与商品特性有部分显著相关;网络商店特性愈佳,对消费者网络购物行为愈高;商品特性对于网络购买行为并无直接影响关系的结论。通过以上分析,以期达到为网络商店经营者提供一些值得考虑的因素和建议的目的。
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| 关 键 词： | 网络购物 消费者行为 相关分析 回归分析 |
The Analysis of Consumers' Online Shopping Behavior Based on the Statistics |
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| Ma Suping,Gao Hongbo.The Analysis of Consumers' Online Shopping Behavior Based on the Statistics[J].Value Engineering,2011,30(22):163-164. |
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| Authors: | Ma Suping Gao Hongbo |
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| Institution: | Ma Suping,Gao Hongbo(Jiangsu City Vocational College,Nantong 226006,China) |
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| Abstract: | This paper mainly focuses on the business model of online store and consumers'shopping behavior,based on statistical correlation analysis,regression analysis and other methods,and talk over the relationships between consumers'shopping behavior and the characteristics of the online store and products as well.We reach the conclusion: the characteristics of the online store are significantly correlated with the characteristics of the products;the better the characteristics of the online store,the more frequent... |
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| Keywords: | online shopping consumer behavior correlation analysis regression analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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