浅论会展旅游的合作机制与合作模式

本文以厦门和澳门会展旅游合作为例,从合作机制和合作模式两方面,思考与探索会展旅游合作问题。文章从合作组织、合作主体和合作通道三方面阐述了合作机制,从单一性偶然性会展项目合作、多元性持续性资源要素合作、竞争性广泛性错位互补合作三方面阐述了合作模式。

Study on the Cooperation Mechanisms and Modes of MICE

This assay takes insight into the MICE tourism cooperation form two main aspects,cooperation mechanisms and patterns,and takes the MICE tourism cooperation of Xiamen and Macau for example.The article elaborates the cooperation mechanism in terms of the organization,the subject and the channel.There are three cooperation patterns:unitary project cooperation about occasional exhibition,sustained cooperation of diverse resources and complementary cooperation with competitive widespread orientation.