| 智慧旅游背景下江苏省旅行社业发展的策略研究 |
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| 引用本文： | 江增光.智慧旅游背景下江苏省旅行社业发展的策略研究[J].无锡商业职业技术学院学报,2013(6):14-17. |
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| 作者姓名： | 江增光 |
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| 作者单位： | 无锡商业职业技术学院旅游管理学院,江苏无锡214153 |
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| 摘 要： | 智慧旅游已经成为中国旅游业发展的国家战略。文章以智慧旅游战略为背景，分析了江苏省旅行社业面临的发展困境．有针对性地提出了应对措施与建议。
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| 关 键 词： | 智慧旅游 旅行社 集团化 |
Smart Tourism and the Development of Travel Agencies in Jiangsu Province |
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| JIANG Zeng-guang.Smart Tourism and the Development of Travel Agencies in Jiangsu Province[J].Journal of Vocational Institute of Commercial Technology,2013(6):14-17. |
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| Authors: | JIANG Zeng-guang |
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| Institution: | JIANG Zeng-guang (Tourism Management School, Wuxi Institute of Commerce, Wuxi 214153, China) |
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| Abstract: | Smart tourism has yet become a national strategy in the development of China＇s tourism industry. Under the background of developing smart tourism, this paper attempts, after analyzing the problems and diffi- culties the travel agencies of Jiangsu Province are meeting with, to propose corresponding measures to be taken for their development. |
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| Keywords: | smart tourism travel agency conglomeration |
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