| 旅游联盟成功运作关键影响因素研究 |
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| 引用本文： | 柳春锋.旅游联盟成功运作关键影响因素研究[J].商业研究,2006(6):166-169. |
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| 作者姓名： | 柳春锋 |
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| 作者单位： | 浙江旅游职业学院,浙江,杭州,311231 |
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| 摘 要： | 近年来,在国际工商企业、旅游企业战略联盟浪潮的影响下,我国旅游企业也纷纷组建战略联盟,并取得了一定的经济效益。通过对旅游企业战略联盟(以下简称旅游联盟)的相关文献和实践进行全面梳理与分析,对影响我国旅游联盟成功运作的关键因素及其重要程度进行实证研究,使之明确了旅游联盟成功运作的关键因素。
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| 关 键 词： | 旅游企业 战略联盟 联盟成功运作 关键影响因素 |
| 文章编号： | 1001-148X(2006)06-0166-03 |
| 收稿时间： | 02 4 2005 12:00AM |
| 修稿时间： | 2005年2月4日 |
The Key Factors Influencing the Successful Operation of Tourism Alliances |
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| LIU Chun-feng.The Key Factors Influencing the Successful Operation of Tourism Alliances[J].Commercial Research,2006(6):166-169. |
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| Authors: | LIU Chun-feng |
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| Institution: | ghejiang Tourism College, Hangzhou, Zhejiang 311231, China |
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| Abstract: | In recent years under the influence of the strategic alliances among industrial,commercial,and tourism enterprises in the world,some Chinese tourism enterprises slso try to form strategic alliances,have achieved certain economic benefits.Through an overall review of relevant documents of tourism strategic alliances(named "tourism alliances" for short hereinafter),this paper makes a demonstration research on the key factors and their relative importance to the successful operation of Chinese tourism alliances.Suggestions and proposals are put forward for the successful formation and operation of tourism alliances. |
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| Keywords: | tourism enterprises strategic alliances successful operation of strategic alliances key factors |
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