|
|||||
|
|
Key service innovation drivers in the tourism sector: empirical evidence and managerial implications |
|
| Authors: | Ana Isabel Jim??nez-Zarco Mar??a Pilar Mart??nez-Ruiz Alicia Izquierdo-Yusta |
| Institution: | 1. Estudis d??Economia i Empresa, Open University of Catalonia, Avinguda del Tibidabo 39-43, 08035, Barcelona, Spain 2. ??rea de Comercializaci??n e Investigaci??n de Mercados, Facultad de Ciencias Sociales, University of Castilla??La Mancha, Avenida de los Alfares, 44, 16071, Cuenca, Spain 3. ??rea de Comercializaci??n e Investigaci??n de Mercados, Facultad de Ciencias Econ??micas, University of Burgos, Plaza Infanta Elena, s/n, 09001, Burgos, Spain |
| Abstract: | This study highlights the importance of market orientation and the use of information and communication technologies (ICT) as determinants of service innovation activity for companies in the tourism sector. In doing so, the study provides a means to classify companies as innovative or not. Using a sample of 100 Spanish firms from different branches of the tourism sector, we confirm and extend prior research. In particular, market orientation??especially a customer orientation??is critical for developing new services that lead to competitive advantages. In addition, ICT have a dual, direct, and indirect influence on service innovation. |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |