Affiliation: | (1) The Business School, University of Hertfordshire, De Havilland Campus, Hatfield, Hertfordshire, AL10 9AB, UK;(2) Department of Marketing & Management, University of Southern Denmark, Odense Campus, DK-5230 Odense M, Denmark;(3) Malting House, 1 Burton End, West Wickham, Cambridgeshire, CB1 6SD, UK |