Recall of autobiographical memory: A longitudinal analysis of franchisee experts

In this longitudinal study, we investigate whether franchisees in their role as experts exhibit consistent recall of their perceptions of franchise value after a 3-year interval when a strong autobiographical instance association (i.e., the multiunit decision) is created. Paired-sample t tests and correlation analysis are used to examine recall accuracy. While the analysis reveals stability of recall for typical franchisee experts over both the recent and the distant past, the individual level data indicate that the precision of recall deteriorates over time. Implications for future research involving retrospective data are offered.