| 如何利用Internet完成顾客忠诚信息的收集与测评 |
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| 引用本文： | 袁胜军,黄立平. 如何利用Internet完成顾客忠诚信息的收集与测评[J]. 北京市经济管理干部学院学报, 2007, 22(1): 32-35 |
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| 作者姓名： | 袁胜军 黄立平 |
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| 作者单位： | 同济大学,上海,200092 |
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| 摘 要： | 顾客忠诚直接影响了企业获取利润的持久性和扩展能力．如何借助发达的网络和计算机技术及时获取顾客的忠诚度，并据此采取相应营销战略，已经成为企业十分关注的问题。本文构建的基于Internet的顾客忠诚度信息收集与测评系统模型很好地解决了这一问题；同时构建了移动行业的顾客忠诚度模型并设计了相应的指标体系借以说明该系统的应用。
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| 关 键 词： | 顾客忠诚度 信息收集与测评系统模型 指标体系 |
| 文章编号： | 1008-7222(2007)01-0032-04 |
| 修稿时间： | 2006-12-22 |
Collection and Measurement of Clients Loyalty Information with Internet |
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| YUAN Sheng-jun,HUANG Li-ping. Collection and Measurement of Clients Loyalty Information with Internet[J]. Journal of Beijing Institute of Economic Management, 2007, 22(1): 32-35 |
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| Authors: | YUAN Sheng-jun HUANG Li-ping |
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| Affiliation: | YUAN Sheng-jun, HUANG Li-ping (Tongji University, Shanghai 200092, China) |
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| Abstract: | The permanence of enterprise gaining profits and the expanding ability have been impacted directly by clients loyalty.It has been become the crucial issue for enterprises to gain clients loyalty on time using advanced networks and computer technology and then to adopt corresponding marketing strategy.The problem has been solved through constructing the model of collection and measurement system of clients loyalty information based on Internet.At the same time,the model of clients loyalty degree of mobile industrial has constructed and corresponding index system has been designed to explain the application of this system. |
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| Keywords: | clients loyalty degree model of information collection and measurement system index system |
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