Enhancing Governmentally Sponsored Export Promotions Through Better Segmentation of the Market of a State's Manufacturing Concerns |
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| Authors: | Nicholas C Williamson Steven M Cramer Susan Myrden |
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| Institution: | 1. Bryan School of Business &2. Economics , University of North Carolina at Greensboro , Greensboro, North Carolina, USA;3. Electronic Business Reference Librarian, Walter Clinton Jackson Library , University of North Carolina at Greensboro , Greensboro, North Carolina, USA |
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| Abstract: | This article presents methodology for identifying product categories that, if they were made the subjects of a specified state's export promotions, would hold promise for satisfying relevant needs of members of three key “stakeholder” groups regarding the outcomes of the governmentally sponsored export promotions: the World Trade Organization (WTO), managements of non-exporting, small- and- medium-sized (SME) manufacturing concerns, and governmental entities who are responsible for raising funds to support such promotions. Methodology is applied in the context of a state in the United States (North Carolina). The methodology is then applied in the context of a state in the United States (North Carolina). The presentations of the results of the application of the methodology at each of the 2-, 4- and 6-digit HS-coded product category levels are in each case followed by discussions of implications of the results. |
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