行为经济学对经济人假设的重新审视

经济人假设是经济学理论重要的假设之一,以此为基础构建起从古典经济学到新古典经济学的理论体系。但其与现实的脱离,导致了经济学理论对现实经济解释力的下降。行为经济学将心理学分析法与经济学研究结合起来,依赖有关人的判断和决策的分析来了解经济主体行为,对经济人假设提出了挑战,并对其加以完善。其重要意义在于提高了经济学对现实的解释力、给予经济行为主体实际决策过程以良好的描述,同时为管理学、会计学、市场营销、金融学等与经济学相关的领域提供了新的研究途径。

Homo Economicus Hypothesis in Behavioral Economics

Homo economicus hypothesis is one of the most important academic hypotheses of economics and system info of classical economics and neoclassic economics has been built up based on it.But it departs form the reality which decreases the explaining ability of the economic theory.Behavioral economics perfects homo economicus hypothesis through combining the analytical method of psychology with that of economics which depends on the judgment and decision of human understanding of the behavior of the agent.The significance of the result is that it improves the explaining ability of the economic theory and describes the agent behavior very well;meanwhile,it provides new research method for management,accounting,marketing,finance and other research fields related with economics.