| Abstract: | This research introduces a hybrid approach including correspondence analysis and logit modeling to contrast the relative market position of Virginia with eight other eastern US states and the District of Columbia. The data obtained from a series of telephone surveys are analyzed. In a competitive analysis, the study areas are described by youth/mature and culture/nature dimensions relating to activity images as well as by beach/mountain and urban/country dimensions in connection with attraction images. Pennsylvania appears to be an immediate competitor of Virginia in regard to provision of leisure activities. The study concludes with discussions on critical findings along with marketing implications. |
