论《航运市场营销学》课程

为适应21世纪货运专业人才素质培养要求,对作为专业限选课的航运市场营销学课程进行了教学内容、方法和教学技术的整合和优化,对航运市场营销学课程体系,内容重新分配;教学模式、教学方法、教学技术手段的改革几个方面进行了实践。实践的初步效果证明,我们的整合与优化可以保证课程教学的整体性和连续性,有利于培养学生的实际上手能力,缩短与货代行业实际的差距;有利于充分调动学生的学习积极性。

Integration and Optimization of Curriculum in Teaching Shipping Marketing

In order to train more qualified professionals in shipping industry of the new century, we have integrated and optimized shipping marketing courses by transforming its teaching content, teaching method and instructional technology. As a result, the new curriculum system takes shape after the new arrangement of teaching materials. Our teaching reform proves that the integration and optimization ensures the comprehensiveness and consistency of the curriculum. It also has improved the students＇ practical skills and shortened the gap between the school and the society. In addition, it has fully excited the learning initiative of students.