基于互联网的“免费”商业模式创新研究

进入21世纪,得益于互联网技术的快速发展,网络平台被广泛的运用在商业运作的各个领域,基于互联网的免费商业模式创新大量涌现,并不断冲击着传统的商业运行模式。本文运用经济学原理,结合互联网的特征,从注意力经济、网络效应以及互联网经济的竞争模式和数字产品的成本特征四个方面,论述了基于互联网免费商业模式的原因和形成机制,并分析总结了互联网经济中几种常见的免费商业模式类型。

Innovative Research on Free Internet-based Business Model

Into the 21th Century,benefiting from the rapid development of Internet technology,the Network is widely used in various areas of business operations,and free Internet-based business models come out in large numbers,with the continuous influence on the traditional business models.This paper is based on economic principals,considering the characteristics of Internet,to discuss the root cause and forming mechanism behind the free Internet-based business model,from the four aspects of attention economic,Internet effects,Internet economic competition and digital product cost,and then further to analyze and summarize the most common kinds of free business model in Internet economics.