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南昆山旅游资源开发的思考
引用本文:李颜,;李志娜. 南昆山旅游资源开发的思考[J]. 价值工程, 2014, 0(28): 157-159
作者姓名:李颜,  李志娜
作者单位:[1]惠州学院旅游系,惠州516007; [2]惠州市惠城区横沥中学,惠州516253
摘    要:近年来旅游业发展迅速的南昆山已成为珠三角及周边地区人们避暑休闲的首选目的地之一。介绍南昆山的旅游资源,探讨南昆山旅游开发存在的问题,从成立旅游开发机构、树立良好的人地关系、强化特色旅游项目开发、开发各种特色旅游商品、拓宽旅游营销渠道提高知名度和加强旅游人才的培养六个方面提出南昆山旅游资源开发对策。

关 键 词:南昆山  旅游资源  旅游

Thinking on Nankunshan Tourism Resources Development
Affiliation:LI Yan, LI Zhi-na ( 1Department of Tourism, Huizhou University, Huizhou 516007, China ; 2Huizhou City Hengli School, Huizhou 516253, China )
Abstract:In recent years, due to the rapid development of tourism, Nankunshan has become one of the preferred destinations for summer holiday and recreation of the people in Pearl River Delta and the surrounding areas. This paper introduced the tourism resources of Nankunshan, discussed the problems in tourism development, and proposed countermeasures for the Nankunshan tourism development, including, establishing tourism development agencies, establishing a good relationship between people and geographical environment, strengthening development of special tourism projects, developing various special tourism products, expanding tourism marketing channels and raising awareness, strengthening the tourism personnel training.
Keywords:Nankunshan  tourism resources  travel
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