Images of the environment in corporate America

Three nature images influence the environmental policies of major American corporations. Successively they are images of the (1) unfouled nest, (2) protected habitat, and (3) uncontaminated environment. Each contains unexpected surprises for its corporation, however. Polaroid, for example, does not foul its company precincts, but is now a Superfund Potentially Responsible Party for its deposited wastes in its home and neighboring states. This anomaly thus extends its unfouled-nest image to its dumpsites and beyond, but also implodes upon its workplace. Parallel extensions and inversions affect Martin Marietta's favored image of the protected habitat and Union Carbide's of the uncontaminated environment. These are shown with references to Kant and to Aristotle, but a concluding moral compares further neglect of the full consequences of such images to Dante's allegorical Circles 4 and 5 of Hell. Erling Skorpen is Professor of Philosophy at the University of Maine where he teaches courses in both Ethical Theory and Applied Ethics. He referees for the Journal for the Theory of Social Behaviour,and also consults regularly in Bioethics at The Eastern Maine Medical Center. His more recent articles have appeared in such journals as Kant-Studien and Mass Media Ethics.