| 基于产业集群的农产品区域品牌生成机理研究 |
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| 引用本文： | 何吉多,朱清海,李雪.基于产业集群的农产品区域品牌生成机理研究[J].乡镇经济,2009,25(1):103-107. |
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| 作者姓名： | 何吉多 朱清海 李雪 |
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| 作者单位： | 华中农业大学,文法学院,湖北,武汉,430070 |
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| 摘 要： | 农产品区域品牌建设对推动农业产业集群升级和区域经济发展具有重要意义。政府、行业协会和企业作为农产品区域品牌的生成主体，可从提升农业产业集群竞争力、环境竞争力、整合营销等角度为构建农产品区域品牌提供力量源泉，并推动农产品区域品牌按照萌芽期、成长期、成熟期、衰退期的路径不断演化。
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| 关 键 词： | 产业集群 区域品牌 主体 力量源泉 生成路径 |
Study on the Formation of Agricultural products Regional Brand Based on the Theory of Industrial Cluster |
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| HE Ji-duo,ZHU Qing-hai,LI Xue.Study on the Formation of Agricultural products Regional Brand Based on the Theory of Industrial Cluster[J].Rural Economy,2009,25(1):103-107. |
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| Authors: | HE Ji-duo ZHU Qing-hai LI Xue |
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| Institution: | (College of Humanities And Law, Huazhong Agricultural University, Wuhan 430070, China) |
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| Abstract: | Building regional brand of agricultural products will contribute to the promotion of agriculture industrial clusters and development of regional economic. As the main body of generating regional brands, government, industry associations and enterprises afford the source of power and promote the development of regional brand of agricultural products by evolutionary path form perspective of enhancing the competitiveness of industrial clusters, the competitiveness environment, integrated marketing. |
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| Keywords: | industrial cluster regional brand main body the source of power evolutionary path |
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