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我国现代流通业影响因素及发展对策
引用本文:朱立龙,于涛,夏同水.我国现代流通业影响因素及发展对策[J].中国流通经济,2012,26(5):19-23.
作者姓名:朱立龙  于涛  夏同水
作者单位:山东师范大学,山东济南,250014
基金项目:教育部人文社会科学研究项目,"竞争生产商分销渠道质量控制策略契约设计研究"
摘    要:现代流通业是国民经济的先导性产业,是现代市场经济的血脉,在促进生产、引导消费、推动经济结构调整和经济发展方式转变等方面发挥的作用日益突出,加快推动我国现代流通业发展和建立现代流通体系已经上升为国家战略。但我国现代流通业仍然存在流通企业规模偏小、组织化程度较低、现代化水平不高、市场体系不够完善等一系列问题。为更好地推动我国现代流通业发展,加快我国流通业从传统流通业向现代流通业转变的步伐,国家应出台促进流通业大发展的行动计划,树立流通业在国民经济中的先导性地位,形成完全意义上的现代流通业和现代流通业体系;大力推动我国现代流通业标准化体系与法规建设,建立专门的流通业管理部门,规范并保障流通业发展;制定全国区域流通市场协调发展规划,促进流通业区域协调发展,形成"大市场、大流通"的格局;加大现代信息技术在流通业中的普及和应用;大力培养流通业专门技术人才,重点支持和培育大型流通企业集团。

关 键 词:现代流通业  发展模式  影响因素  发展对策

The Research on the Influence Factors and Development Strategies of China's Modern Circulation Industry
ZHU Li-long , YU Tao , XIA Tong-shui.The Research on the Influence Factors and Development Strategies of China's Modern Circulation Industry[J].China Business and Market,2012,26(5):19-23.
Authors:ZHU Li-long  YU Tao  XIA Tong-shui
Institution:(Shandong Normal University,Ji’nan Shandong250014,China)
Abstract:The modern circulation industry is the leading industry of national economy;it is playing an increasingly more important role in promoting production,guiding consumption,improving economic restructuring and transforming the pattern of economic growth;accelerating the promotion of China’s modern circulation industry development and the building of modern circulation system is becoming a national strategy.But there are still some problems with China’s modern circulation industry,such as the small scale of circulation enterprises,the low level of organization,the low level of modernization and the imperfect market system.To better promote the development of China’s modern circulation industry and accelerate the transformation from traditional circulation industry to modern circulation industry,we should,first,introduce the Planning of Promoting the Development of Circulation Industry,confirm the leading position of circulation industry in the national economy,and establish the real modern circulation industry and modern circulation system;second,we should promote the formulation of the standard and law and regulation system for China’s modern circulation industry,set up the specific management department for the circulation industry,and standardize and guarantee the development of the circulation industry;third,we should formulate the planning for the coordinate development of regional circulation markets in China,promote the regional coordinate development,and produce the pattern of "large market and large circulation";fourth,we should strengthen the popularization of modern IT in the circulation industry;and fifth,we should cultivate more talented people for this industry and give more support for large circulation enterprise groups.
Keywords:modern circulation industry  development patterns  influence factors  development strategies
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