| A寿险公司突破个人营销发展瓶颈的策略 |
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| 引用本文： | 张昌松.A寿险公司突破个人营销发展瓶颈的策略[J].保险职业学院学报,2011(1). |
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| 作者姓名： | 张昌松 |
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| 作者单位： | 保险职业学院; |
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| 摘 要： | 个人营销是A公司寿险营销的主要渠道。但近年来,个人营销发展过程中出现了各种各样的问题,大家对这些问题越来越关注。关心A公司发展的有识之士一致认为,这些问题的出现说明A公司的寿险业务发展已经出现了瓶颈。本文剖析了造成A公司营销发展瓶颈的问题和原因,并在此基础上提出了相应的解决对策。
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| 关 键 词： | 个人营销 发展瓶颈 策略建设 |
The Strategy of Breaking through the Development Bottleneck of Individual Marketing in A Life Insurance Company |
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| Zhang Changsong.The Strategy of Breaking through the Development Bottleneck of Individual Marketing in A Life Insurance Company[J].JOURNAL OF INSURANCE PROFESSIONAL COLLEGE,2011(1). |
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| Authors: | Zhang Changsong |
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| Institution: | Zhang Changsong |
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| Abstract: | Personal marketing is the main channel of A life insurance company. But in recent years, a variety of problems occurred during the development of personal marketing, and aroused more and more concerns. Those people who are concerned about A Life Insurance Company all agree that these problems show that a bottleneck has occurred during its development. This article analyzes the problems and causes of its bottleneck, and puts forward corresponding countermeasures. |
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| Keywords: | Personal marketing Bottlenecks Mechanism |
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