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在线众包健康社区采纳的影响因素研究
引用本文:王为,刘美,张家齐,夏恩君.在线众包健康社区采纳的影响因素研究[J].科技和产业,2023,23(16):11-25.
作者姓名:王为  刘美  张家齐  夏恩君
作者单位:北京理工大学 管理与经济学院,北京 100081
摘    要:在对在线众包健康社区概念进行界定的基础上,分析了社区的众包主体和运行模式,进一步阐释了其运行机理,基于技术、组织和环境三因素框架和TAM(technology acceptance model)模型理论,探究影响在线众包健康社区采纳的技术、组织和环境因素,剖析其影响机制,最后建立在线众包健康社区采纳影响因素的技术、组织和环境框架模型。基于这一框架,以国内的壹点灵和壹心理心理健康平台和美国的BetterHelp心理健康平台为代表,进行了国内外案例比较分析,为后续研究奠定了基本的理论框架和现实依据。

关 键 词:众包  在线健康社区  采纳  案例比较分析

A Study of the Factors Influencing the Adoption of Online Crowdsourcing Health Communities
Abstract:Based on the definition of the concept of online crowdsourcing health community, the crowdsourcing subject and operation mode of the community were analyzed, further its operation mechanism was explained, the technical, organizational and environmental factors affecting the adoption of online crowdsourcing health community based on the TOE triple factor framework and TAM model theory were explored, its influence mechanism was analyzed, and finally the TOE framework model of factors affecting the adoption of online crowdsourcing health community. framework model was established. Based on this framework, a comparative analysis of domestic and international cases is conducted with Yidianling and Yixinli, two domestic mental health platforms and the BetterHelp mental health platform in the United States as representatives, laying down a basic theoretical framework and a realistic basis for subsequent research.
Keywords:crowdsourcing  online health community  adoption  comparative analysis of cases
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