文化基因视野下乡村旅游文化感知研究——以恩阳区万寿村为例

乡村旅游在乡村振兴战略背景下得到一定的发展，乡村本土文化在其中发挥着不可替代的作用。随着旅游的发展，乡村逐渐失去自身的文化特质，乡村旅游和文化之间的关系以及相处方式都亟待解决。以文化基因理论为基础，对恩阳区万寿村进行研究。结果表明，万寿村宣传力度不到位但在周围的口碑较好，旅游者对万寿村的主导基因和衍生基因感知度高于依附基因，感知度较低的依附基因进一步影响了旅游者的重游意愿。

A Study on Cultural Perception of Rural Tourism from the Perspective of Cultural Genes: Taking Wanshou Village in Enyang district as an example

Rural tourism has developed to a certain extent in the context of rural revitalization strategy, and rural local culture plays an irreplaceable role in it. With the development of tourism, rural areas gradually lose their own cultural characteristics, and the relationship and ways of getting along between rural tourism and culture urgently need to be addressed. Based on the theory of cultural genes, a study was conducted on Wanshou Village in Enyang District, and the results showed that: firstly, Wanshou Village has poor publicity but good reputation in the surrounding areas. Secondly, tourists have a higher perception of the dominant and derivative genes of Wanshou Village than the dependent genes. Thirdly, attachment genes with lower perception further affect tourists'' willingness to revisit.