“渐进”还是“激进”？家族涉入视角下企业社会责任与双元创新行为

企业社会责任行为和创新能力是市场发展的重要基石，在家族涉入情形下，企业社会责任实践及创新偏好一直存在很多争议。基于家族企业治理理论，探讨家族企业社会责任与双元创新的关系，将家族传承期中的二代交接作为调节机制，研究其在两者间的调节效应。利用2009-2018年中国家族上市企业数据为研究样本进行实证分析，结果发现：企业社会责任行为给企业创新带来了大量有效资源，对家族企业利用式创新和开发式创新行为均能起到促进效应。但与开发式创新相比，企业社会责任对利用式创新行为的促进作用更加显著。在考虑家族传承这一情景因素后，二代交接导致企业呈现出较为保守的战略导向，其正向调节企业社会责任与利用式创新的关系；而对于开发式创新而言，其调节效应恰好相反。从家族企业社会责任视角出发，对创新类别进行划分，有助于加深对家族企业创新行为的认识。

“Incremental ”or “Radical”？Enterprise Enterprise and Dual Innovation Based the Perspective of The involvement of Family

The behavior of corporate social responsibility and innovation ability are the important cornerstone for a firm,but there has much of controversy over corporate social responsibility practice and innovation preference in the case of family involvement. Based on this premise,this paper discussess the relationship between social responsibility and dual innovation of family enterprises based on these theories about family business governance,and analyzes the regulatory effect of the second generation involvement in the family succession period furtherly. Then,we makes an empirical analysis by using the data of Chinese family listed enterprises from 2009 to 2018. And the results show that: the behaviors of social responsibility bring a lot of effective resources to enterprises,which could play a promoting effect both in exploratory innovation and exploitative innovation. However,compared with exploitative innovation,corporate social responsibility has a more obvious promoting effect on exploratory innovation. After considering the situational factor of family inheritance,the innovation strategy of family enterprises during the period of the second generation succession is relatively conservative,which will promote the relationship between corporate social responsibility and exploitative innovation furtherly,while the is just opposite for exploratory innovation. From the perspective of the social responsibility of family enterprises,this paper classifies the innovation categories and have a further understanding of the innovation behaviors of family fimes.