多市场接触、技术联盟与企业突破式创新——组织惯例及势力范围的调节作用

通过选取苏浙皖三省电子信息企业进行实证分析，揭示多市场接触与企业突破式创新之间的关系，并探讨技术联盟形成的中介效应以及组织惯例、势力范围的调节作用。结果显示：多市场接触对竞争企业间技术联盟形成与企业突破式创新均具有正向影响；技术联盟对多市场接触与企业突破式创新的关系起部分中介作用；组织惯例和势力范围均正向调节多市场接触与企业技术联盟的关系；企业拥有的组织惯例越成熟以及企业间势力范围不对称性越显著，技术联盟在多市场接触与突破式创新之间的中介作用就越强。结论进一步丰富了多市场接触和突破式创新相关研究，为企业应对不断变化的外部环境，寻求可持续创新发展提供了理论参考，具有一定的指导意义。

A Study on the Relationship among Multimarket Contact,Technology Alliance and Radical Innovation:the Moderating Effects of Technical Capabilities and Network Routines

By selecting electronic information enterprises in Jiangsu, Zhejiang and Anhui provinces for empirical analysis, this paper studies the relationship between multimarket contact and enterprise radical innovation, and discusses the mediating effect of technology alliance formation and the regulating effect of organizational routines and sphere of influence.The results show that:multimarket contact has a positive impact on the formation of technology alliance and radical innovation among competitive enterprises; technology alliance plays a partial intermediary role in the relationship between multimarket contact and enterprise radical innovation; Organizational routines and spheres of influence are positively regulating the relationship between multimarket contact and enterprise technology alliance; the more mature the organizational routines owned by enterprises and the greater the asymmetry of their spheres of influence, the stronger the intermediary role of technology alliance between multimarket contact and radical innovation.This paper further enriches the relevant research of multimarket contact, and provides theoretical reference for enterprises to seek sustainable innovative development in response to the constantly changing external environment, which has certain guiding significance.