基于Apriori算法的产品众筹项目超额融资率影响因素研究

利用京东众筹平台的1 031个产品众筹项目,通过Apriori关联规则算法得到众筹项目的各属性与超额融资率之间的关联规则。研究发现：目标筹集金额与超额融资率之间存在紧密的关联关系;超额融资率与各档金额的设定没有必然的关联关系;在支持人数偏低、点赞人数偏低的情形下,电子科技类产品不易获得较高的超额融资率,这与目标筹集金额的设定没有必然的关联关系;各档支持人数与超额融资率之间存在紧密的关联关系。研究结论对于提高产品众筹超额融资率,进而提升众筹项目成功率具有重要意义。

Research on the Influencing Factors of the Excess Financing Rate of Product Crowdfunding Projects Based on Apriori Algorithm

Based on 1031 product crowdfunding projects on JD crowdfunding platform, the association rules between the attributes of crowdfunding projects and the excess financing rate are obtained through the Apriori association rule algorithm. Study results showed that :There is a close correlation between the target amount raised and the excess financing rate.There is no necessary correlation between the excess financing rate and the setting of each amount.When the number of supporters is low and the number of likes is low, electronic technology products are not easy to obtain a high excess financing rate, which is not necessarily related to the setting of the target fundraising amount.There is a close correlation between the number of supporters and the excess financing rate. The research conclusion is of great significance to improve the excess financing rate of product crowdfunding and the success of crowdfunding projects.