Marketing Strategy and Planning of Wahaha

This paper introduced the development of Wahaha in China, explained tips six marketing strate-gies. This thesis makes the market strategies of Wahaha Company by the analysis of internal and external environ-ment. Then it goes deep into the strategies and situation analysis of Wahaha Ltd developing NCB business, includ-ing the situation analysis of internal and external enterprises as well as SWOT. Making special product strategy; Making different price strategy to different customer and consumer, Making the place strategy mainly in large city; Making colorful promotion. Then by setting up effective market strategy, Wahaha will be successfully launched in Dalian. And this thesis also can be provided as a reference for other new product launch. This paper does some researches and analysis on marketing strategies, with its object on NCB (Non Carbonic acid Beverage, such as Juice, Tea, Water, ere) business of Wahaha Company in China. In this paper it analyses the existing trade status ot the beverage business in China, introduces the marketing scale, the main enterprises and the development trend ot the market.