| 基于受众行为特征的森林公园自然解说系统设计研究 |
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| 引用本文： | 孙慧玲,吴晓华.基于受众行为特征的森林公园自然解说系统设计研究[J].中国林业经济,2021(2):6-9. |
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| 作者姓名： | 孙慧玲 吴晓华 |
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| 作者单位： | 浙江农林大学风景园林学院 |
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| 基金项目： | 浙江省基础公益研究计划项目“产村融合视角下浙江乡村景观资源开发利用模式研究”(LGN19E080003);国家林业和草原局2020年度软科学项目“国家公园体系下的解说系统构建研究—自然教育的视角”(2020131027)。 |
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| 摘 要： | 基于自然教育理念,以大奇山国家森林公园为例,通过实地调研及问卷调查,结合相关性分析,分析受众行为的特点和成因及其对自然解说的偏好需求,剖析自然解说对解说受众的作用结构。结果表明:解说受众的行为特征与其出游次数、旅游质量、旅游意愿、学历、年龄这五大因子存在关联。基于上述研究结果,为大奇山国家森林公园的自然解说系统构建提供相应的优化对策与建议。
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| 关 键 词： | 大奇山 森林公园 受众行为 自然教育 自然解说系统 |
Research on the Design of Forest Park Nature Interpretation System based on Audience Behavior Characteristics |
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| SUN Hui-ling,WU Xiao-hua.Research on the Design of Forest Park Nature Interpretation System based on Audience Behavior Characteristics[J].China Forestry Economy,2021(2):6-9. |
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| Authors: | SUN Hui-ling WU Xiao-hua |
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| Institution: | (College of Landscape Architecture,Zhejiang Agriculture and Forestry University,Hangzhou 311300,China) |
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| Abstract: | Based on the concept of nature education and correlation analysis,this paper analyzed the characteristics and causes of audience behavior and their preference for nature interpretation and andthe nature interpretation versus interpretation by taking Daqishan National Forest Park as an examplethrough field research and questionnaire surveys.Besides,it also analyzed the structure of natural commentary on the audience.The results showed the behavioral characteristics of the audience were related to the five factors of travel frequency,travel quality,travel willingness,educational background and age.Based on the above research results,it provided corresponding optimization countermeasures and suggestions for the construction of the natural interpretation system of Daqishan National Forest Park. |
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| Keywords: | Daqi Mountain forest park audience behavior nature education nature interpretation system |
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